Gateway by Cohere Commerce

The path for US retail

For ambitious brands preparing to enter, expand, and earn credibility in US physical retail.

80K+vendor evaluations supported annually across the wider Cohere ecosystem
357+brands launched, advised, or connected through Gateway-related work
25+years of retail operating, sourcing, and category experience
Retail advisors discussing products in a store aisle

Built for real retail decisions.

Gateway helps brands move from ambition to a US retail story buyers can understand.

Learn more
Retail readinessAssess
Buyer storySharpen
Channel focusPrioritize
Next moveActivate

“Gateway helped us understand what US retail buyers needed to see before the next conversation.”

Pantry brand partner · Gateway advisory client
2,500+retail partnerships and ecosystem relationships across the US market
300%reported sales lift in one format-reset case after shelf-ready repositioning
Selectivedesigned for brands willing to refine product, story, and channel strategy before introductions
Brand partners

Trusted by brands preparing for retail.

Brand partners across pantry, beverage, beauty, wellness, pet, and home use Gateway to sharpen US retail readiness and buyer-facing strategy.

Brand partner logo
BASAO logo
和煦 logo
Lemon Republic logo
Moins logo
Yihai logo
Brand partner logo
BASAO logo
和煦 logo
Lemon Republic logo
Moins logo
Yihai logo
Gateway lens

What we evaluate

Before introductions, we identify whether a brand is clear, credible, and commercially shaped for US retail conversations.

Retail readiness workshop with packaging samples and notes
Retail readiness standard
01

Buyer readability

Is the story clear enough for a buyer to explain internally?

02

Shelf logic

Does the product earn a role in the category, set, and shopper mission?

03

Commercial shape

Do pack, pricing, margin, and assortment make sense for US retail?

04

Activation path

Which channel, partner, or buyer conversation should come first?

Engagements

How we engage

After the evaluation, Gateway moves into one of four practical engagement paths — from a fast read to a full market-entry blueprint.

01 · Gateway assessment

Start with the read

A focused first step for brands that need a credible US retail judgment.

  • Retail-readiness diagnosis
  • Channel and category view
  • Key risks and next move
02 · Market entry blueprint

Build the roadmap

For 0→1 brands preparing a serious US offline move.

  • Channel prioritization
  • SKU, pack, and pricing check
  • Buyer-facing positioning
03 · Buyer-facing package

Package the story

For brands that need sharper selling materials and partner outreach logic.

  • Retail sales deck sprint
  • Broker / distributor brief
  • Buyer pitch simulation
04 · Shelf performance reset

Fix what is not landing

For brands already in market that need stronger shelf logic and velocity.

  • Pack and format reset
  • Price and merchandising review
  • Category action plan
Field evidence

Retail proof

Credibility should come from real retail context: store walks, merchandising evidence, buyer voice, and product transformation.

Retail executive immersion and store walk
Retail immersion

Field-based learning

Store visits and buyer-side context help brands understand what it takes to win beyond founder conviction.

Used as a credibility layer, not as a generic consulting stock image.
Curated packaged goods shelf with a hand reaching for a product

Merchandising evidence

Real shelves, real packaging, real buyer context.

Packaging review and retail strategy working session

Readiness work

Positioning, packaging, and assortment refinement before activation.

Our team
Fit

Who it is for

Gateway is intentionally selective. It is designed for brands that are serious about US retail and willing to be challenged.

Good fit

Ambitious brands with serious US retail ambition and the capacity to follow through.

Manufacturers or portfolio owners who need a credible US retail entry thesis.

Teams willing to refine product, pricing, packaging, and story before asking for introductions.

Not the right fit

Brands seeking guaranteed buyer access without a vetted retail strategy.

Teams still deciding whether US physical retail matters to the business.

Founders who only want a list of contacts and are unwilling to fix the commercial story.

Connect

Connect with us

Tell us where your brand is today. We will determine whether the right next step is a fast assessment, a market-entry blueprint, a buyer-facing package, or a retail network conversation.

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